New Guitar Brand

Why should anthem be my new guitar brand? Anthem is committed to making quality guitars without overpricing them. We are making high quality guitars that don’t leave the factory without an individual quality check and a professional level set up. We aren’t looking for a shortcut to your business. We want you to know that Anthem is the new brand for guitars.

We believe that the time is right for change in the guitar industry. In the past, guitar manufacturers communicated with the dealers to get input from the players. Using this input, the manufacturers made improvements to the guitars. Then, manufacturers began what we at Anthem call the “Race to the Bottom.” The other guitar brand manufacturers stopped listening to the dealers and players, and began trying to make the guitars cheaply by skimping on quality. We believe that the guitar manufacturing industry needs to be shaken up.

Our revolutionary idea isn’t new. It is a return to the better way of making guitars. By listening to the dealers and players, we create a quality guitar you can enjoy playing. To accomplish our communication goal, we are working exclusively with independent dealers. By making our new guitar brand available exclusively through independent dealers, we allow these dealers to compete the larger chain stores.

To assist the dealers, Anthem will do everything possible to attract business to each dealer approved to carry Anthem. This effort will include music education programs and endorsee sponsorship programs. We want a close relationship with the dealers to grow this new guitar brand and see our guitars become the choice of players everywhere.

Check out our Online Anthem Guitar Selection or Search for a Local Dealer!